Goal: Build a loyal fanbase, increase CTR, reduce churn, maximize AOV (average order value), and create a strong brand identity.
🗓️ Month 1: Foundation & Engagement Funnel Setup
Objective: Brand clarity, consistent posting, audience warming, and setting up monetizable paths (PPV, tips, DMs).
Week 1: Niche & Persona Lock-In
- Mon: Persona clarity post (Who you are, what you offer — soft tease)
- Tue: Introduce your vibe/fantasy (audio + visual moodboard on socials)
- Wed: BTS (Behind-the-scenes) tease — no explicit, just personality
- Thu: Soft launch PPV with CTA (Call-To-Action): “Wanna see more?”
- Fri: DM campaign: Custom welcome messages + 1 free teaser for engagers
- Sat: Poll in stories: “What kind of content do you wanna see next?”
- Sun: Analytics check: CTR on posts, open rates, top fans list
Week 2: Funnel Optimization + Tease Layering
- Mon: Mirror selfie carousel: use curiosity caption hooks
- Tue: Short-form video (Reel or TikTok): POV / Fantasy setup
- Wed: “Woke up like this” morning vibe post (build relatability)
- Thu: DM automation campaign + upsell test (cheap $5-7 PPV)
- Fri: Static image — high CTA, link in bio push
- Sat: Engage top fans manually: react, reply, send locked teaser
- Sun: Mini content drop (bundled PPV)
Week 3: First Hook Series
- Mon: Day 1: “3 Days of Tease” (free tease in-feed)
- Tue: Day 2: Continuation — include subtle progression
- Wed: Day 3: Finish — unlockable full version in PPV
- Thu: Post-purchase DM: “Wanna see what didn’t make the cut?”
- Fri: Throwback content vault drop
- Sat: Live Q&A (on IG or OF live), push to custom content
- Sun: Weekly round-up: Story with all new links + top fan shoutout
Week 4: Scarcity & Urgency Tactics
- Mon: “Last chance” sale bundle (limited unlock period)
- Tue: Countdown in stories with teaser (use urgency stickers)
- Wed: Exclusive behind-the-scenes drop to VIPs
- Thu: Launch “Custom Content Requests” via DMs
- Fri: Price increase announcement soon (FOMO)
- Sat: Teaser video drop on socials (blurred / emoji covered)
- Sun: Review & refine funnel, re-engage cold leads
🗓️ Month 2: Scale Engagement + Build Loyalty Loops
Objective: DM strategy ramp-up, micro-Upsells, brand storytelling, start custom content push.
DM segmentation, storytelling, and emotional targeting become key.
Week 5–8 Highlights:
- Daily engagement with whales + new subscribers
- 2x/week PPV drops + 1x story push + 1x free post
- Start building a content series (e.g., “Naughty Confessions”)
- Send thank-you voice notes or short vids to big tippers
- Add reactions to every DM open
- One “Free for 24H” drop each week for engagement
🗓️ Month 3: Monetization Optimization + Retention Power Moves
Objective: Custom content offers, upsell chains, churn-blockers, emotional bonding content.
Week 9–12 Highlights:
- Push bundles with timed scarcity: “Only 10 available”
- Create custom tip menus (DM-based offers)
- Launch “secret drop” campaign for loyal subs
- Emotional storytelling series: raw talk, eye contact, late-night vibes
- Daily check-ins with top spenders (whales) + offer exclusive deals
- Run a “1-on-1 fantasy builder” campaign
âś… Key Daily Slots (Adjust Per Personal Rhythm)
Time | Action |
---|
10:00 AM | Social post (IG / Twitter soft tease) |
1:00 PM | Feed post or PPV push on OF |
5:00 PM | Story with engagement sticker or poll |
8:00 PM | DM engagement + unlockables |
10:00 PM | Soft voice/audio + emotional post (night routine, POV) |
🎯 KPI Targets to Track Weekly
- CTR on stories and posts
- PPV open rates
- Churn % vs. Retention
- Top spender list + engagement % with them
- Tip count + AOV (average order value)